Azubu and Hitbox, two livestreaming platforms, have coalesced and been reborn as a brand new entity: Smashcast. Emerging from its chrysalis, Smashcast has introduced its intention to turn into “a strong number two competitor to Twitch” and “the largest independent esports broadcaster outside Asia.”
Which of those great multiplayer PC games do you want to observe?
The new platform is now dwell at www.smashcast.tv. Smashcast boasts a revamped, cleaner UI and one thing known as a ‘Hype-O-Meter’, which lets esports followers cheer for his or her favorite workforce throughout tournaments.
Mike McGarvey, Smashcast CEO, says the hype-o-meter “represents just the first step in our long-term vision to create the best broadcaster-to-viewer experience in the world of esports and competitive gaming.”
Smashcast are additionally seeking to monetise their viewers in new methods past easy promoting. They are focusing on new avenues in internet online affiliate marketing, digital items gross sales, in-game betting and sponsorships to “close the gap in ARPU” (that’s common income per person) between the esports market and extra established sports activities companies.
Smashcast have additionally introduced the launch of a brand new, 4K-ready manufacturing studio in Vienna, Austria, reflecting a dedication to high-quality broadcasts.
“The new Vienna production facility is a key next step for us in ensuring the quality of support we provide our broadcasting and publishing partners,” says Martin Klimscha, European managing director. “We wanted specifically to ensure that we are differentiated from our competitors not only from our platform and technology excellence, which includes full 4K and 360 VR support, but from the quality of streaming content as well.”
While it is all the time nice to see a brand new service emerge, Smashcast has some method to go earlier than it might probably significantly threaten Twitch’s dominance of the streaming enterprise. At time of writing, the most-watched channel on Smashcast (a COD Online stream by zzeQs) had round 350 viewers, whereas the most-watched on Twitch (AdmiralBulldog, taking part in Dota 2) had 11,650.
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