Steam refunds are good for purchasers, since they offer us the possibility to attempt video games with out the fear that they won’t run on our system, or that they may simply not click on once we get our palms on them. For builders, they’re probably a special prospect, since a sale now doesn’t essentially imply that cash is secure.
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Take Rust, the survival sport from Garry Newman, creator of Gmod. Since its launch in December 2013, the sport has been refunded over 300,000 occasions, including as much as a complete of over $four million in misplaced gross sales.
Newman revealed the stats on Twitter:
Added gross sales stats to our backend right this moment. These are Rust’s actual Steam Refund figures. pic.twitter.com/IhjUsJUN9N
— Garry Newman (@garrynewman) June 28, 2017
Speaking to Newman, he says that this equates to round 6% of complete sport gross sales, which is in line to refund stats of different builders he’s talked to. The most cited motive for refunding Rust is “not fun”, which is identical for Gmod.
Newman says this motive is “understandable really”, given the sport’s harshness and the way its mechanics aren’t simple to be taught. Essentially, it’s simply folks making an attempt the sport and bouncing off it, however there are clearly many extra who attempt it and discover it clicks for them. Rust has offered over 5.5 million items, in spite of everything.
“I put that down to people using the refund system as a demo,” Newman tells me. “I think in the long run, people knowing the refund system is there probably gained us more sales than it lost us.”
Newman desires to make a brand new part on the Facepunch site quickly, with all of the gross sales stats on there, in a bid to be extra open.
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