The GTA publisher believes Rockstar Games’ Grand Theft Auto franchise will remain as popular as the 007 movies released since the 1960s.
At the last Virtual Global Interactive Entertainment conference, Take-Two Interactive CEO Strauss Zelnik was asked several questions. The questioning journalist wondered if the main franchises of the publishing house could be infinite or if they have their own “expiration date”.
“If this is a really cool episode, then it will continue. I don’t know if you’ve seen the new Bond film No Time to Die, which is great. And you want every franchise to be James Bond. There are some valuable franchises in every entertainment category, and I think GTA is one of them, as is the Red Dead series. This also applies to the NBA because it is a basketball game. It also requires you to be thoughtful and willing to give the franchise time to rest so that you get that rare wow feeling. “
Continuing the Bond analogy, Zelnik said that increasing fan demand for new games is a good strategy, but only if the final product reaches the expected level of quality (first impressions of GTA: Trilogy).
“If the quality of the product is bad, then in fact I will be upset, you know it will be like a personal insult, because I believe that our games should be of higher quality. It is very difficult to create a foundation [игры]It’s so hard to do it over and over again, but this is our goal and this is our job – this is what we strive to do. And yes, to answer your question about franchise lifespan. Look, nothing is lifelong, but franchises can be very, very long. “
Zelnik was also asked how decisions about the franchise’s vacation are made – do the developers come to him and say they want to work on other projects, or do these decisions come from the publisher.
“First of all, no one comes to me, that’s why we are in constant dialogue in our company. And secondly, smart people who follow the same goal tend to come to the same conclusion. You can disagree with either strategy [развития франшизы]nor with tactics [разработки игр]… And, of course, we may have disagreements or arguments about what is the best way to achieve the goal, but I think that a lot of what you do is not as difficult as understanding consumer expectations. “
Suppose Strauss Zelnik not only strives to release quality games under the wing of Take-Two Interactive, but also makes far-reaching plans. In this case, you need to focus on quality and ask more strictly from those who are involved in the iconic GTA series, for example, from contractors Grove Street Studioswho blinded low quality GTA trilogy… Though , and what stopped them before fixing at least old game bugs?
Source: gta.com.ua