Valve has instated a brand new coverage to manage the variety of Steam keys that shall be out there to builders. The change will imply that the variety of keys a staff can request for distribution functions shall be proportional to the gross sales of their sport on the platform.
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In a screenshot leaked to Reddit, allegedly from a non-public Steamworks group, Sean Jenkin, sport and video growth software program engineer at Valve, means that Valve will begin denying key requests to builders. While they’re eager to not “degrade tools that legitimate developers are using” to promote their video games in accordance with a weblog submit from May, Valve say they are going to now refuse to offer keys far in extra of the variety of copies of their video games that builders are literally promoting.
Jenkin gives an instance, saying “if we’re denying keys for normal size batches, it’s likely because your Steam sales don’t reflect a need for as many keys as you’re distributing, and you’re probably asking for more keys because you’re offering cheaper versions off Steam and yet we’re bearing the costs.”
“For example, say you’ve sold a few thousand copies on Steam but have requested/activated 500K keys, then we are going to take a deeper look at your games, you sales, your costs, etc.”
As this data has been posted to a non-public Steam group, we’ve not been in a position to confirm it to this point. These leaks have at all times proved correct to this point, nevertheless, and so they fall in step with Valve’s earlier makes an attempt to crack down on illegitimate key sellers.