“It is important for us that we come with something that is perfect”
In the wake of the hold-up to Avatar: Frontiers of Pandora, Ubisoft states it means to make certain the franchise business comes to be a significant video clip game brand name, so the upcoming launch requires to be “perfect.”
“What we feel is that the Avatar brand can become a video game brand,” Ubisoft CEO Yves Guillemot stated throughout a teleconference complying with today’s economic profits record. “Because the potential is just enormous. There are also lots of movies coming and lots of activity on that brand in the next few years. We are treating that brand like a video game brand, so we are putting all the energy of the team to make sure it is a fantastic game.”
A little bit later on in the phone call, Guillemot included: “As we want to make it a video game industry brand, it is important for us that we come with something that is perfect.”
Ubisoft formerly launched Avatar: The Game as an innovator to the initial movie in 2009, which with its warm reaction definitely did not develop a video gaming brand name – though the inactivity of the movie franchise business most likely really did not assist.
As component of today’s profits record, Ubisoft revealed that Frontiers of Pandora had been delayed to the company’s next fiscal year, ranging from April 1, 2023 to March 31, 2024. Guillemot states that “the delay is due to the fact that working conditions are more difficult in the industry at the moment, where people can’t come to the office as often. So that had an impact. It was the biggest impact.”
The Avatar 2 movie, formally called Avatar: The Way of Water, is still due out this December.
.Source: gamesradar.com
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