Mahler points to the two Ori games, with Blind Forest and Will of the Wisps priced $20 and $30 respectively at launch. The CEO reckons this was “less than we probably could have” charged, but reasons that “we sold around 10 million copies because of the quality of our titles and probably also because we try not to be greedy.”
No Rest for the Wicked will be $39.99 at launch, presumably with a standard one-week launch Steam discount on top of that (and an affiliate discount for partnered content creators sharing the game). Its Steam page confirms that the price will rise post-Early Access, though we don’t know exactly how much. But to Mahler’s point, “nobody ‘forced us’ to offer a discount, we thought it’d be a great gesture!”
With layoffs bleeding the games industry even as many publishers report record revenues, the ever-looming invisible hand of shareholders and investors has been an especially hot topic lately.
