A current job itemizing signifies that Square Enix could possibly be planning a transfer in direction of games as a service and esports.
Square Enix lately posted a job opening for a Brand Manager in its London workplace. This will not be significantly fascinating in of itself, however sure particulars from the job abstract level in direction of barely extra intriguing pastures.
“A new role has arisen, for a commercially minded digital and brand marketer to join the Brand team for a new GaaS [Games as a Service] IP, at Square Enix’s London office.”
Not an particularly delicate trace.
“The successful individual will have experience in the Games as a Service and eSports sectors, working alongside development, marketing and communication teams to drive outstanding user acquisition, retention and monetisation campaign strategies,” the abstract continues.
Although the game is particularly listed as utilizing a games as a service mannequin, it’s unlikely esports are talked about for no cause – particularly as a result of the time period crops up once more additional down the job web page, with one of many key duties being described as:
“Build out best-practice planning to promote the eSports ambitions for the title and engage through all levels of the playing community to grow this side of the business.”
Finally, the itemizing mentions {that a} fascinating candidate would ideally possess an “active involvement in eSport successes and a deep understanding of this area of the games industry.”
Interestingly, Square Enix posted a job opening for a Senior GaaS Manager simply three weeks in the past – though that opening is particularly tied to an upcoming Western game, whereas the Brand Manager gig talked about above reviews to the SEJ West group, that means that it’s a Japanese game.
In associated information, Rogue One writer Gary Whitta is leading the writing department for Square Enix’s Project Athia. Meanwhile, Dragon’s Dogma gameplay lead Ryota Suzuki is currently working on a new action game.
