People favored the Nintendo Switch Super Bowl advert, says analytics firm

At least one evaluation from an organization that measures advert efficiency has ranked the Nintendo Switch Super Bowl advert extremely.


Nintendo, like many different corporations, aired a brief ad during the Super Bowl just lately. The 30-second spot comprised of Zelda: Breath of the Wild footage and a take a look at the console itself.

According to Ace Metrix (by way of Nintendo Life), an analytics firm that “measures the impact of video advertising”, viewers had been optimistic on the Switch advert.

Ace Metrix polled 500 new viewers about every of the Super Bowl adverts, and allow them to place scores on “creative attributes such as Attention, Likeability, Information, Change, Relevance, Desire and Watchability.” The Nintendo Switch advert positioned no.four within the firm’s listing of adverts with “new content”.

Here’s the listing:

  • Ford – Go Further* (appeared earlier than and after the sport)
  • Audi – Daughter
  • King’s Hawaiian – False Cabinet
  • Nintendo – Switch & Play
  • Kia – Hero’s Journey
  • Skittles – Romance
  • LIFEWTR – Inspiration
  • Febreze – Halftime Bathroom Break is Coming
  • Wonderful Pistachios – Ernie Gets Physical
  • Honda – Yearbooks

The evaluation famous that the Nintendo “was able to demonstrate an innovative new product with an entertaining ad.”

The Nintendo Switch is out beginning March three.