Old cash meets new media at present, as Danish Counter-Strike crew North – owned by venerable soccer crew FC Copenhagen, and equally respectable cinema group Nordisk Film – signed a partnership cope with SteelSeries, well-known for his or her fancy mice, keyboards and headphones.
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North have been making a superb exhibiting recently, coming in a fairly respectable 2nd place on the Dreamhack Master tourney in Malmö a pair months again, so it’s hardly stunning that they’ve attracted the eye of producers. Steelseries say that this can be a bilateral partnership, with North receiving monetary assist from the corporate, in trade for involvement in designing (or at the very least branding) of the subsequent wave of SteelSeries gaming gear.
North are enjoying at Dreamhack in Montreal presently and are doing effectively. Once issues wrap up there, it is off to ELEAGUE Premier in Atlanta, with fierce competitors anticipated over an enormous $1m prize purse. 16 groups enter, just one leaves with a cool half-million bucks. It may not be soccer ranges of foolish cash, however that’s not a determine to be sniffed at both, at the very least so far as Esports go.
On a longer-term notice, it’ll be fascinating to see how for much longer Counter-Strike can command large prize swimming pools, as the sport has been in steady decline since January, shedding roughly 1 / 4 of its concurrent player-base over the previous 9 months and an extra sluggish decline seeming doubtless. Although nonetheless clocking in at over half 1,000,000 gamers at day by day peak, the sport isn’t precisely prone to tapering off anytime quickly.