No proof that piracy impacts video video games gross sales, says the EU Commission

The European Commission has stated, primarily based on a brand new report, that piracy doesn’t truly have an effect on sport gross sales.

The 307-page report (through Games Industry) was produced by analysis agency Ecorys on the results of piracy on video games, and different leisure merchandise resembling movie, TV, music, and books.

The nations surveyed embody the UK, Germany, France, Spain, Poland, and Sweden. Of these nations, Poland, and Spain have been discovered to be have the best charges of piracy.

The report says that a mean of 51% off all EU adults, and 72% of all EU minors have illegally downloaded or streamed leisure content material. For video games, solely 18% of respondents admitted to have illegally downloaded video games, and 16% admitted to taking part in on a modded console.

One of the details was to see if such acts find yourself dropping leisure corporations gross sales. “In general, the results do not show robust statistical evidence of displacement of sales by online copyright infringements,” the report discovered.

“That does not necessarily mean that piracy has no effect but only that the statistical analysis does not prove with sufficient reliability that there is an effect.”

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Interestingly, the report discovered that gross sales and worth reductions don’t truly have an effect on shoppers’ tendency to pirate video games, as a result of costs are “at a level broadly corresponding” to what these pirates would have paid. 55% of respondents stated that they’d be keen to pay for his or her most up-to-date unlawful downloads at market costs or larger.

Where there’s an impact on sport gross sales, the report discovered it to be constructive, which might recommend that “illegal consumption leads to increased legal consumption,” in line with the findings.

It’s vital to level out that this report solely displays European nations, which have historically had low charges of of PC piracy – possible the largest contributor to video games piracy. Other areas, particularly these the place sport costs are far more costly in comparison with the typical revenue, might very effectively inform a special story.

 
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