McDonald’s is operating ads in Denmark based mostly round Counter-Strike: Global Offensive, with a Mac Jr (I feel) meal deemed a ‘full buy’, which appears affordable.
Redditor Kakipls posted a photograph of 4 McDonald’s promoting hoardings, seemingly in Fields Shopping Centre, Copenhagen, to guage by the branding. Besides the complete purchase, a quarter pounder is an eco spherical, and extras reminiscent of hen nuggets and chilli cheese bites are utility buys. The fourth panel merely reads ‘GL HF’ beneath the McDonald’s arches – ‘good luck, have fun’, if someway you don’t know.
And certainly, many individuals wouldn’t. It’s fairly extraordinary to see a model as mainstream as McDonald’s use such area of interest gaming vocabulary, or search to market its merchandise inside a gaming context.
But then, they know their market. CS:GO has soared in recognition in Denmark these days, propelled by the rise of home-grown sensation Astralis and curiosity from Danish TV channels, sports activities groups, and politicians – even the Prime Minister. One comment on Reddit additionally factors out that Field’s centre is the closest subway cease to the Royal Arena, the place the subsequent match within the Blast Pro Series might be held this weekend. The venue has a capability of 12,000, and is sold out.
Still, public advertisements can solely be so focused – loads of folks will stroll previous these panels and never know what they imply. And even for those who don’t like McDonald’s, it’s nonetheless fairly cool to see a serious international model calculate that gaming is standard sufficient to not fear about those that gained’t get the reference.
Here’s the OP on Reddit, and you may head to Blast Pro Series on Twitch to catch all of the motion from this weekend. It all kicks off at 18:00 CEST on Friday, November 2, with the grand last beginning on the similar time on Saturday. Naturally, Astralis are within the combine.