Life is Strange: Before the Storm video is all the pieces we hate about viral advertising campaigns

Try to maintain your breakfast down whereas watching this Life is Strange: Before the Storm video.

Life is Strange’s three half prequel Before the Storm was announced in June and it focuses on the connection between Chloe and Rachel – though Max makes a cameo in case you choose up the Deluxe Edition of the sport.

Ashly Birch won’t be lending her pipes to Chloe this time round, however Rhianna DeVries has done a good of calming our doubts about Birch’s absence.

We’ve already seen some spoiler-y gameplay – or not in case you’ve been sensibly avoiding that sort of factor – in addition to some bonding time between Chloe and Rachel in a second gameplay video.

And on that be aware, we are able to segue properly into this hellscape about magic greatest associates from Square Enix. Enjoy.

Described as an “emotive” video with “real” individuals telling “genuine stories of friendship and love”, Open Letter was “created to reflect the strong themes of friendship, love and support in the game.”

“I wanted to capture the emotion and spirit of Life is Strange in a way that you don’t usually see in video game advertising. As a game, it braves to be different, harnessing emotions rarely seen in video games and I wanted the advertising to match this,” mentioned Square Enix Vice President for Brand Marketing Jon Brooke.

“I am really pleased with how it turned out. It’s designed to remind us that life is all about our relationships and a strong friendship can change everything. I hope everyone can relate to that.”

Is the touching message of this video misplaced on my chilly, black coronary heart? Or is it the final word cringe fest that appears prefer it’d be extra at residence as a Dove advert?

Let us know what you consider the video within the feedback beneath.

 
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