Kocchi no Kento Talks About Viral Hit ‘Hai Yorokonde’ & The Importance of Loving the Music You Create: Interview

Kocchi No Kento

Kocchi No Kento

Billboard Japan

Kocchi no Kento, the maker of “Hai Yorokonde,” which is going viral on the video clip systems, lately took a seat for a meeting withBillboard Japan Kocchi no Kento is a multimedia maker that started making songs in 2022. He’s likewise the more youthful sibling of prominent Japanese starMasaki Suda In this meeting, he spoke about his origins and what lags the development of his addicting songs.

To start, could you inform us what led you to begin making songs?

When I was a fresher in college, I signed up with an a cappella club. We sang covers of existing tracks, and I began composing my very own tracks in 2022 as an expansion of that.

What was the initial experience you had with songs that opened your eyes to just how enjoyable and remarkable it can be?

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There were 2 points that obtained me right into songs. The initially was that my daddy enjoyed songs. He would certainly usually play guitar and sing in the house. In the automobile, as well, there was constantly songs having fun, and it was usually brand-new to me. The various other point is that I played football when I remained in primary school. Our crime was impressive, yet that suggested that us on protection had absolutely nothing to do. Apparently, I would certainly simply run around dance. My moms and dads claimed “dance might be a better fit for him than soccer,” so I began taking dancing lessons. That’s what led me to really feeling songs with my entire body and revealing it via activity.

As a musician and vocalist, where do you believe your very own uniqueness exists, and what do you view as your staminas?

One of my distinguishing characteristics is my all-natural vocal singing voice, yet likewise, in the a cappella team, I invested 4 straight years doing covers of Disney tracks, so I established the capability to sing with feeling yet without ending up being pitchy. I believe those 2 are my primary staminas.

Where did the name “Kocchi no Kento” originate from?

After I finished college, I functioned as a business person for a year. Putting on that particular match and connection, I seemed like I was attacking off greater than I can eat. I had not been truly myself, so when I remained in my match, I was “that Kento” (in Japanese, “acchi no kento“). When I was singing, on the other hand, I was more my true, natural self. I was “this Kento” (in Japanese, “ kocchi no kento“).

Your initially solitary, “Tiny,” is a heartfelt track. It’s the sort of track you want you can listen to when points are difficult. I really feel that exact same frame of mind in all of your tracks. I obtain the feeling that that’s what you intend to share and share via your songs.

Right Every time I produced a brand-new track as Kocchi no Kento, I think of the reality that there are individuals available that may attract stamina from it.


Have you had any kind of comments from audiences that truly stick out in your mind?

When I launched my 2nd solitary, “Shinuna!” (Japanese for “don’t die”) I was obtaining loads of remarks a day. Some were stating that they chose to hang tough, while others were describing why they wished to pass away. This flooding of remarks resolved my very own stormy mind, and I was simply delighted to be able to aid individuals in what little means I could.

“Shinuna!” created a great deal of buzz on video clip systems. Is there anything you attempt to bear in mind or perform with regard to just how you launch your songs?

After “Shinuna!” I would certainly make dancings for TikTo k to obtain my songs revealed to great deals of individuals. But much more than that, I believe it is essential that I make songs that I can pay attention to and take pleasure in, myself, without ever before burning out of it. Lots of individuals danced to “Hai Yorokonde,” yet what I believe is terrific concerning that track is that, already, I like it a lot that I can pay attention to it anytime. If I obtain tired of a tune when I’m making choreography for it with somebody, or vocal singing it a cappella, or singing an English variation of it, after that I can not place my heart and spirit right into it. The audiences can listen to that. They would certainly resemble “He’s just going through the motions” or “He’s just clinging on to that song.” I believe one of the most vital point is that I truly like the songs I produce, with all my heart.


On the August 14 outdated Billboard JAPAN Hot 100 graph, “Hai Yorokonde” got to a brand-new optimal of No.5. When did you initially begin really feeling that this track was obtaining some grip?

There were a great deal of individuals paying attention to it on the day it appeared. I had not launched a tune in concerning 6 months, so I think there were a great deal of individuals eagerly anticipating a brand-new track. Then, when I launched the dancing video clip on TikTo k, although I had not done a cooperation with any individual, it obtained a great deal of sights, so I began recognizing “wait a minute, we might have something here.” I obtained Kazuya Kanehisa to do the video. He transformed it in concerning a month previously than anticipated, and in his e-mail, he composed “I just couldn’t put my pen down” and “The song is wonderful, so it was smooth and effortless to translate what I was feeling into visuals.” When I took a look at what he would certainly developed, I recognized it would straight get in touch with individuals.


What sort of track had you laid out to produce at the beginning?

Initially, the motif I wanted was a little various. I deal with anxiety yet I chose versus eliminating myself. I chose to live. Someone informed me “Don’t die,” so I resembled “Okay, I won’t,” and I lived. And everybody obtained utilized to me living, and eventually I understood they would certainly began requiring points of me. Like “You’re alive, and you’ve got time, so how about getting a part-time job?” And I resembled, “No, no, no, my goal was to live, and by choosing to live, I’ve already accomplished my goal.” The track resembled “You said don’t die, so I didn’t die, but don’t go trying to make more demands.” My objective was, inevitably, to come to the verdict that “Choosing to live is an option in itself. All you need to do is live.” But it slowly ended up being even more of an SOS track– even more a tune concerning calling out for aid.

Like you were doing all you can simply by surviving.

Right, that’s just how it ended up.

You launched an English variation at the end ofJuly What caused that?

The “giri giri dance” (in English, “at my wit’s end dance”) of the carolers was initially “get it get it done.” But the video art design was really Japanese, so having a carolers in English really did not appear right, which is why I transformed the means the verses were recorded to “giri giri dance.” Phonetically, they appear the exact same, yet I believed it would certainly be intriguing if there were different Japanese and English variations, and I would certainly wished to create an English variation from when I was still in the manufacturing phase. Luckily, I obtained a great deal of remarks from abroad audiences, so I talked to my document tag, and we chose to launch an English variation.

I make certain your variety of abroad audiences have to be increasing currently. Did you believe there would certainly be this sort of action from abroad target markets?

No, I had not been anticipating it. Sure, I really hoped that I would certainly get to individuals overseas, yet I believed that my songs would certainly need to remove right here in Japan, initially, and afterwards afterwards it would certainly spread out overseas. Instead, it occurred at nearly the exact same time. I was simply truly, truly fortunate. It simply mosts likely to demonstrate how much we’re residing in the age of social networks.

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