Threatin’s Breaking the World tour poster
Back in November, a steel band known as Threatin launched into a European tour that gained widespread media consideration for the mistaken causes: Nobody attended. Through reviews from MetalSucks and The New York Times, it was revealed that the band’s frontman, 29-year-old Jered Eames, had duped venues throughout Europe by creating faux business backing and buzz. He fabricated his administration crew, report label, and PR agency. He additionally made music movies with faux live performance footage and even faked press protection. Following these reviews, Eames made an announcement on social media: “What is Fake News? I turned an empty room into an international headline. If you are reading this, you are part of the illusion.”
Now, Eames has spoken with Rolling Stone’s David Kushner, marking his first interview in regards to the stunt. In the article, Eames reveals that he grew up in Moberly, Missouri and performed in steel bands along with his brother from a younger age. After a medical emergency at age 20, he determined to depart dwelling for Los Angeles and pursue a profession in music. Soon after, he started theorizing a brand new “villain” persona. He explains, “There was no way that I was going to get enough attention being a rock artist in 2018 unless I did something to get people to pay attention.” The article additionally notes that his concept was impressed by “artists such as Andy Warhol and Andy Kaufman.”
Elsewhere within the interview, Eames responds to criticism that he was merely a privileged artist who was capable of purchase himself a tour. “I’m not some fucking rich kid,” he says, noting that the cash he spent on his recordings got here from “savings.” “All this is, is good money management.”
The interview additionally reveals that Eames will proceed to tour and make new music (and probably publicity stunts) as Threatin. He additionally notes that he’s engaged on a documentary in regards to the expertise, filmed by his spouse Kelsey. “A happy story lasts a day, but a tragedy is going to last a lifetime,” he says. Read the complete story at Rolling Stone.
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