Black-ish star Jenifer Lewis is carrying athleisure on the crimson carpet — not for consolation, however to make a political assertion.
Lewis selected to not put on a designer robe to the Emmys, opting as an alternative to don Nike in assist of its newest marketing campaign with former 49ers quarterback Colin Kaepernick. He launched the marketing campaign, “Believe in one thing. Even if it means sacrificing every part #JustDoIt” on September 3, adopted by a video to encourage “loopy” dreamers.
By selecting to sport the athletic attire, Lewis is making an announcement in assist of the Black Lives Matter motion, with Kaepernick sparking dialog by kneeling throughout the National Anthem as an NFL participant. Lewis wore a crimson sweatshirt with the Nike emblem and test mark, as she walked the carpet with Deon Cole (Black-ish).
Though each Kaepernick and Nike’s marketing campaign are controversial, the NFL mentioned they stand by the advert, with a rep saying, “The National Football League believes in dialogue, understanding and unity.”
Believe in one thing, even when it means sacrificing every part. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
This article was initially printed by The Hollywood Reporter.
