EA reveals extra strict disclosure guidelines for YouTubers and Twitch streamers

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EA has up to date its suggestions for YouTubers and streamers relating to sponsored content material created with the corporate. The new system takes a extra overt method.

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EA Germany printed a new blog post with up to date necessities for YouTubers, Twitch streamers, and influencers which can be designed to make it clear if the content material printed is advertorial.

Dug up by NeoGAF member w3bba, the brand new contractual obligations are break up into two classes. The first offers with advertorial content material, that’s something the place the creator was instantly approached by EA to make.

For this sort, EA requires the creator to make use of the hashtag #commercial, and the brand under. This will seem on any content material that EA had editorial affect on.

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The different governs content material the writer supported the creation of, reminiscent of press invitations to EA-hosted occasions and reveals, paying for journey bills and so on. In this case, EA didn’t affect the editorial facet of the content material, or requested for specifics to be included. That sort of content material ought to embody the #supportedbyEA hashtag, and an identical emblem.

As for content material shared on Twitter, Instagram, Facebook and the like, the writer additionally requested creators to make use of these hashtags. In addition, EA requested creators to explicitly point out the kind of partnership of their video or streams.


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