Capcom planning “aggressive” gross sales marketing campaign for Resident Evil 7 after income decline, extra concentrate on VR

The most up-to-date monetary outcomes from Capcom don’t present lots of development, however promise some thrilling adjustments.

Capcom planning “aggressive” gross sales marketing campaign for Resident Evil 7 after income decline, extra concentrate on VR

Capcom has launched the outcomes for the 9 month interval ending December 2016 earlier right this moment. In a press launch, the writer famous a decline in a number of classes, in comparison with the earlier interval final yr.

Net gross sales noticed a 6.2 % drop to 53,507 million Yen ($471 million) for the primary 9 months of fiscal yr 2016. Operating revenue took a 51.7 % hit, dropping down to five,119 million yen ($$four.5 million).

The writer mentioned that gross sales of Dead Rising 4 had been “firm”, and the assorted Resident Evil re-releases had “solid” gross sales abroad, together with Monster Hunter Generations. That mentioned, gross sales had been down in comparison with the identical interval final yr because of the absence of successful Monster Hunter title.

Spin-off Monster Hunter Stories, as an example, had “soft” gross sales.

With that in thoughts, Capcom mentioned it’s planning an “aggressive” gross sales marketing campaign for its main titles. These embrace Resident Evil 7, and Monster Hunter XX. This is being performed partially to take care of the identical forecast for the tip of the fiscal yr, which wraps up March 31, 2017.

Finally, Capcom mentioned it’ll focus extra on VR content material going ahead with the objective of making a brand new market, and has undergone some reorganisation internally to raised match the transition. The firm is assured within the transfer because of the “successive releases of VR devices that are highly compatible with games.”


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