Every year the music seems to repeat itself. The Call of Duty franchise continues to beat its own scores over the years, like the recently released Black Ops Cold War: Anna Malmhake, the director. general ofActivision-Blizzard for the EMEA zone (Europe, Middle East, Africa), announced in a press release that Treyarch’s title had broken the digital sales record for a Call of Duty launch.
Last year, Call of Duty Modern Warfare was not unworthy: Infinity Ward’s FPS had raked in $ 600 million in three days (then the best start of all of 2019) and obtained the record for the best launch of the saga on the PS4 / Xbox One generation as well as that of the best dematerialized launch in the history of Activision and the PS4. Black Ops Cold War has therefore exceeded it on certain points: we are now waiting for concrete sales figures, just to be dizzy.
