Japanese writer Bandai Namco has defined why it has but to deliver any of its games to the Epic Games Store.
Since its inception, the Epic Games Store has been snatching up one unique after one other, with Epic courting builders huge and small for one-year exclusivity offers that may see their anticipated titles accessible solely on Epic’s platform.
Epic’s plan hinges on exclusivity, seeing as its platform can’t compete with Steam on options and even catalogue, however not everyone seems to be blissful to make a cope with the maker of Fortnite.
“Epic is just another store. It’s fantastic, they have a lot of strength and [lots of] users, the business model is attractive to us because it’s more profitable but still, their interest is, if I’m correct, exclusivity,” Bandai Namco Entertainment Europe SVP of promoting, digital and content material Herve Hoerdt advised MCV. “And this is not our vision.”
“So for instance, I don’t see any point of putting Tekken 7 on Epic Store,” he added. “We need our content material to be accessible for as many followers as doable.
“I don’t suppose we’ll cope with Epic within the quick time period, whereas we now have this technique. But in fact, in the event that they’re open, we’ll go there.”
Hoerdt defined that whereas Bandai Namco is keen about Epic’s attain with Fortnite, and the potential for viewers development, the corporate must do the perfect for each platform. For PC, that is still releasing on Steam.
“The main focus for us is the consumer and the brand. And for each brand we decide what’s the best way to satisfy the consumer and to engage the widest audience possible,” mentioned Hoerdt.
Bandai Namco’s upcoming games embody Code Vein, Elden Ring, and Dragon Ball Z: Kakarot, however the writer has additionally been taking probabilities on a variety of smaller titles like The Dark Pictures – Man of Medan, Double Fine’s Rad, and Little Nightmares, which recently revealed a sequel.
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