Ubisoft has apologised for a advertising and marketing e mail selling The Division 2’s personal beta.
Many of these subscribed to Ubisoft’s newsletters acquired an e mail yesterday promoting the upcoming private beta for The Division 2.
The e mail – through Resetera – had the standard round-up of beta content material, enroll pages, and pre-order hyperlinks. Ubisoft, nonetheless, determined to make use of this as the e-mail’s topic line, “Come see what a real government shutdown looks like in the private beta.”
The Division 2’s story depicts a fallen, post-pandemic America. The White House acts as gamers’ base of operation in a struggle to revive order. The story additionally encompasses a fictional United States President as certainly one of its characters.
Needless to say, joking in regards to the real-life government shutdown didn’t go down properly with many. This prompted Ubisoft to ship one other e mail apologising for the joke, and saying it was despatched in error.
“A advertising and marketing e mail selling The Division 2 was despatched in error right this moment. This was a grave breakdown in course of and we apologise for this error and the offensive topic line of the e-mail.
“We recognise the very actual affect of the United States authorities shut down on hundreds of individuals and didn’t intend to make mild of the scenario,” Ubisoft wrote in a followup e mail.
The Division 2 personal beta kicks off subsequent week. For a round-up of begin instances, eligibility, content material and extra, we’ve got a devoted private beta page able to be explored.
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