The Fix PUBG marketing campaign is over, however the combat to enhance the game goes on

‘Fix PUBG’ was a three-month marketing campaign undertaken by PUBG Corp to handle PlayerUnknown’s Battleground gamers’ greatest issues with the game. That marketing campaign has now wrapped up, a pair weeks delayed, however PUBG Corp’s government producer says the corporate is redoubling its efforts to enhance Battlegrounds by fixing bugs and clearing out cheaters.

Taeseok Jang wrote a prolonged submit to PUBG’s Steam web page, detailing his firm’s efforts over the three-month Fix PUBG marketing campaign. Overall, he says the hassle was successful – however he says PUBG Corp is “disappointed” that there have been as many issues to repair as there have been. The marketing campaign has given them an opportunity to mirror on errors in priorities, he wrote, and going ahead, they’ll be focusing extra on the little particulars somewhat than huge new content material releases.

“When designing the 2019 PUBG roadmap, we’ve changed our direction from this last year,” Yang wrote. “Build stability and quality are now our most important value, and upon that base we will build new Battle Royale gameplay and new content.”

The unique purpose of Fix PUBG was to make it “a better, more stable, and fairer game,” and Yang says these all stay priorities at PUBG Corp.

Yang says this restructuring of priorities will essentially require a slowdown within the tempo at which new builds are pushed out to gamers, however solely at first.

“As these processes become more proficient, we hope to provide new content as fast as before, while maintaining our new stability and quality-first goal,” he stated.

There’s nonetheless loads of work forward, Yang is fast to confess. A significant focus for the close to future is the corporate’s purpose of a start-to-finish server tick-rate of 30, and points round character desync which have popped up as an unintended aspect impact of sure optimization work they’ve carried out.

And in fact, there’s the fixed problem of cheaters and third-party hacks, which Yang says is sort of a “never-ending battle.”

 
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Early Access, esports, FPS, Indie, PlayerUnknown’s Battlegrounds, Strategy, Survival

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