When Overwatch League crew San Francisco Shock tweeted an image of participant Andrej “BabyBay” Francisty trying like Myspace eye-candy, no-one may have anticipated the picture would result in a viral charity marketing campaign for psychological well being consciousness. But that’s precisely what occurred.
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Last week, the San Francisco Shock official Twitter account tweeted a hyperlink to BabyBay’s Instagram account alongside a clumsy black-and-white selfie of the professional participant. It didn’t take lengthy for NRG Esports’ vp of content material, Cory Vincent, to tweet his own version of the photo, with the hashtag #BabyBayProblem, jokingly difficult others to undertake the ‘challenge’.
I will simply depart this right here for all of Baby’s Baes… The @KING_BABYBAY instagram is LIVE!
: https://t.co/dFdjd5K8EW pic.twitter.com/8uJ82GhBWW
— San Francisco Shock (@SFShock) February 2, 2018
Rather than letting the joke finish there, San Francisco Shock determined to make use of #BabyBayProblem for an excellent trigger. Earlier this week the Overwatch League crew introduced that, for each one that takes a side-by-side image that matches BabyBay’s photograph, posts it to Twitter and challenges a minimum of one pal, ensuring to tag @SFShock, the crew will donate to youth-focused psychological well being charity National Alliance on Mental Illness – San Francisco.
It’s begun… Take a aspect by aspect image that matches this photograph, submit and problem a minimum of one pal to do the identical. For each #babybaychallenge submit that tags @SFShock, we’ll donate to Shock’s social initiative: youth centered Mental Health orgs within the SF/Bay space pic.twitter.com/jAfFd8dId3
— San Francisco Shock (@SFShock) February 5, 2018
#BabyBayProblem has been choosing up steam because the announcement, with esports commentators, followers, and professional gamers matching BabyBay’s pose for the great trigger. Even pets, stuffed animals, and NBA famous person Shaq have participated within the problem.
Seriously, you boys can completely put collectively a legit calendar.
Overwatch League 2018. First version. #BabyBayChallenge @MLGPuckett @ProphetCrumbz @Reinforce @UberShouts @SideshowGaming @BrenCasts @MattMrX @MonteCristo pic.twitter.com/ahiFR1GJ1B
— Susie Kim (@lilsusie) February 7, 2018
Mental well being is extremely vital and shouldn’t be taken frivolously. We’re becoming a member of the #BabyBayChallenge! @SFShock will donate to psychological well being orgs within the SF/Bay space for every person who takes the problem and tags them!@FLMayhem, contemplate yourselves challenged! pic.twitter.com/FznrxrLVf4
— London Spitfire (@Spitfire) February 7, 2018
Let’s do that! Join me within the #BabyBayChallenge to help our dedication to youth psychological well being initiatives within the SF Bay Area with @SFShock pic.twitter.com/wVk1ioOko4
— SHAQ (@SHAQ) February 7, 2018
According to Overwatch Wire, again in December the San Francisco Shock and NRG Esports requested followers, by way of Twitter ballot, what points had been a very powerful to them. The ballot decided psychological well being was the principle concern for almost all of voters. San Francisco Shock has since made youth-focused psychological well being organisations within the San Francisco and Bay space their social initiative.
To donate to the National Alliance on Mental Illness – San Francisco, click here.
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