Pusha T has partnered with Arby’s to share a new song that promotes the fast food restaurant chain and disses McDonald’s. On “Spicy Fish Diss Track,” the rapper touts the superiority of Arby’s fish sandwiches over the McDonald’s Filet-O-Fish. “Filet-O-Fish is ***/And you should be disgusted,” he raps. “A little cube of fish from a clown is basic.” Listen to the track below (via Rolling Stone).
In 2016, it was revealed that Pusha T wrote the iconic McDonald’s jingle “I’m Lovin’ It.” While the claim has been disputed, Pusha T does allude to the jingle on “Spicy Fish Diss Track,” opening the song, “I’m the reason/The whole world love it/Now I gotta crush it.”
Speaking with Rolling Stone, Pusha T reiterated, “I am solely responsible for the ‘I’m Lovin’ It’ swag and the jingle of that company.” He added:
I did it at a very young age at a very young time in my career where I wasn’t asking for as much money and ownership. It’s something that’s always dug at me later in life like, “Damnit, I was a part of this and I should have more stake.” It was like half a million or a million dollars for me and my brother [No Malice of Clipse]—but that’s peanuts for as long as that’s been running. I had to get that energy off me, and this [ad] was the perfect way to get that energy like, “You know what? I’m over it.”
In the interview, Pusha T also spoke about his landmark Drake diss track “The Story of Adidon”: “We had a good time [with ‘Adidon’], but I’m over it,” he said. “I’m the first-ever fish sandwich diss ever, and I should go down in history for that.” The rapper added, apparently laughing, “I hope [‘Spicy Fish Diss’] has more cultural impact [than ‘Adidon’], ’cause that’s gonna go direct to my pocket.”
Read “The Contentious Tale of the McDonald’s ‘I’m Lovin’ It’ Jingle” on the Pitch.
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