Augmented actuality video games like The Walking Dead: Our World and Jurassic World: Alive haven’t been in a position to dethrone Pokemon Go.
Back when Pokemon Go first launched, we puzzled if it was the beginning of an augmented actuality gaming wave. And whereas rivals like The Walking Dead: Our World have tried to take in the marketplace, gamers merely aren’t embracing them like Pokemon.
New information from Apptopia (as reported by GamesIndustry.biz) suggests releasing an AR recreation alone isn’t sufficient. For instance, Pokemon Go’s first week noticed 30 million downloads and $27 million in income. The Walking Dead discovered 1 million downloads and $630,619, whereas Jurassic World: Alive gathered 912,934 downloads and $488,832.
“Games whose functions closely resemble that of their associated IP are more engaging,” Apptopia founder Jonathan Kay informed GamesTrade.biz. “This is why The Walking Dead is doing higher than, and can proceed to outpace Jurassic World. The Walking Dead is about killing zombies and surviving, which is strictly what the present is about.
“Pokémon Go is successful for a multitude of reasons, including its close correlation to TV show, movies and older games. And as simple as this sounds, people love collecting things – so when collection goes hand and hand with experiencing what the characters in the IP experience, you typically have a winner.”
AR video games like Ghostbusters World are within the works that may change this dynamic. Yet on the similar time, it’s nonetheless onerous to think about something placing a dent in augmented actuality fairly like Pokemon Go did simply two years in the past.
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