Netflix has been sued for trademark infringement over its new interactive movie Black Mirror: Bandersnatch, The Hollywood Reporter stories and Pitchfork can verify. The lawsuit was filed as we speak (January 11) in a Vermont federal court docket by Chooseco LLC, the ebook writer that owns the rights to the “Choose Your Own Adventure” trademark. According to Chooseco’s criticism, Netflix “actively pursued a license to use CHOOSE YOUR OWN ADVENTURE” beginning in 2016, however was not granted one. The lawsuit additionally states that, previous to Bandersnatch’s launch, Chooseco despatched Netflix a stop and desist request.
According to Chooseco’s criticism, “Netflix has no license or authorization to use Chooseco’s trademark and, upon information and belief, used the mark willfully and intentionally to capitalize on viewers’ nostalgia for the original book series from the 1980s and 1990s.” Further, Chooseco writes, “The film’s dark and, at times, disturbing content dilutes the goodwill for and positive associations with Chooseco’s mark and tarnishes its products.”
Chooseco LLC is asking for at the very least $25 million in damages or earnings (whichever is bigger) from Netflix Inc., owing to alleged trademark infringement, false designation of origin, unfair competitors, and trademark dilution.
When contacted by Pitchfork, representatives for Netflix supplied no remark.