The community has unveiled PSAs wherein the celebs urge audiences to carry a good friend to the polls and vote.
MTV has enlisted boy band PRETTYMUCH, Jersey Shore star Nicole “Snooki” Polizzi, YouTube character and Big Brother alum Frankie Grande, Love & Hip Hop: New York star Erica Mena and extra celebs for its first-ever midterm election marketing campaign, dubbed “+1 the Vote,” meant to “harness the ability of friendship and ignite essentially the most highly effective voting bloc within the nation.”
The community has unveiled PSAs wherein the celebs urge audiences to carry a good friend to the polls and vote.
Additionally, in a companywide PSA, Viacom networks will spotlight iconic friendships, together with these of MTV’s Polizzi and Jenni “JWOWW” Farley, VH1’s Snoop Dogg and Martha Stewart, Comedy Central’s Abbi Jacobson and Ilana Glazer and Nickelodeon’s SpongeBob and Patrick Star, encouraging viewers to “tag their +1s.” The unveiling was timed to debut on National Voter Registration Day.
MTV mentioned that, based mostly on analysis indicating that social affect is a robust motivator in voter turnout, the cornerstone of this marketing campaign is the “+1 the Vote” registration instrument, a “first-of-its-kind digital expertise” that permits younger individuals to register to vote and discover unregistered pals to affix them on the polls Nov. 6.
Leading as much as Election Day (Nov. 6), MTV and Civic Nation’s #VoteCollectively will drive voter participation by means of occasions on the polls throughout all 50 states, and MTV News will roll out a collection of movies that includes main artists and celebrities breaking down the significance of the midterm elections, in addition to a collection highlighting younger candidates throughout the nation.
MTV additionally will host a live performance Nov. 6 after the polls near rejoice younger individuals turning out the vote.
Watch the PSAs under.
This article initially appeared on The Hollywood Reporter.
