Justin Bieber has teamed with beloved Canadian donut and coffee chain Tim Hortons on a new line of donut holes called Timbiebs Timbits. You heard that right, the new, limited-edition holes — available in U.S. and Canada beginning Nov. 29 — will come in three unique flavors co-created by the singer: birthday cake waffle, chocolate white fudge and sour cream chocolate chip.
In a promo video posted on Wednesday morning (Nov. 10), London, Canada native Bieber makes a visit to Hortons HQ for a presentation on the collab in which he admits to being “obsessed” with the chain. The singer brainstorms while juggling some donut holes and dreams up the wildest flavor combos possible. “Think, think: Apple banana,” he says while wearing a “thinking cap” hockey helmet and watching the conference room whiteboard fill up with some great, and lots of not-so-great ideas cooked up by Justin and chef Tallis Voakes, the chain’s director of culinary innovation.
Apricot latte? Nope. But the other flavors pass muster and Bieber excitedly announces the deal while chowing down on the nation’s favorite anytime snack. The singer teased the deal on Tuesday with an Instagram post in which he wrote “working on something @timhortons @timhortonsus” alongside a pic of him reaching across a signature red Hortons coffee cup to pick out a chain from his jewelry spread.
“Doing a Tim Hortons collab has always been a dream of mine,” Bieber said in a statement. “I grew up on Tim Hortons and it’s always been something close to my heart.” In addition to the TV commercial, there will also be a line of Timbiebs merch available at participating restaurants in Canada and the U.S. beginning on Nov. 29.
Watch the teaser below.
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