JC Chasez
Besides being a cherished pop symbol, JC Chasez is likewise a long-lasting pet fan.
That’s why coordinating with Meow Mix was an all-natural suitable for the *NSYNC super star. In a brand-new ad for the pet cat food brand name, Chasez signed up with a various sort of child band — filled with pet cats. The team revives all the 90s fond memories by changing Meow Mix’s initial 1980 jingle right into a flawlessly balanced, perfect child band pop hit.
In the business clip, the five-piece hairy team (a.k.a. The Tabby Five) does streamlined choreography while worn working with jeans and also all-white attire. Chasez can be found in midway with the jingle to vocalize some severe “meow, meow, meow” advertisement libs.
“I was made to host The Tabby Five,” Chasez informs Billboard with a laugh. “I grew up with cats — and dogs to be fair. I’m an animal lover in general. So, I loved the Meow Mix idea. Of course, there’s a lot of 90s Nostalgia going on right now, so putting a 90s spin on the longtime jingle was so fun.”
The celebrity likewise spurted over exactly how “cute” the end product is. “It’s so good. It’s the sound, right? You automatically go back to that era. They they nailed the sound of the era.”
“Thanks to the brilliant Meow ReMix creative from incredible agency and brand partners in Publicis, BBH, and JMS, BCL Entertainment knew that the talent had to be legendary,” Bettie Levy, ability manufacturer of the project and also owner and also chief executive officer of BCL Entertainment, stated of the brand-new cooperation in a press declaration. “Beyond JC being part of one of the most iconic boy bands of all time, his interest in engaging in and contributing to unique campaigns made this partnership so natural and authentic.”
“We couldn’t be more excited to release the latest installment of our Meow ReMix campaign” included Peter Defries, GCD of BBH United States. “When we were tasked with launching the wet-food range, there was only one genre that could really bring it to life – the rain-soaked boybands of the 90s. And when JC Chasez came on board, we knew we were sitting on another hit.”
“Our latest campaign honors Meow Mix’s storied heritage while also bringing new cultural relevancy to the brand,” stated Gail Hollander, principal advertising and marketing policeman of JM Smucker’s.
The Meox Mix child band-themed area comes in the middle of a specifically enjoyable renaissance for child bands in the songs market, with K-pop teams like BTS and also SEVENTEEN controling the pop landscape. “I want more!” Chasez states.
Besides the development of brand-new child bands, timeless teams like Chasez’s very own *NSYNC have actually been obtaining a 2nd life on TikTok. In specific, a web page called @justice4jc has actually been going viral on the system, highlighting the 46-year-old’s outstanding singing variety and also providing him the “credit & recognition he deserves,” per the individual’s biography.
When asked if he’s seen the Justice for JC activity, Chasez confesses that he hasn’t directly been following it, however has actually been outlined it by several of his close friends. In truth, he hasn’t had much time to scroll on TikTok, as he’s been submersing himself in creating musical comedy. “There are similarities [between writing a pop hit and musical theater songs] and there are some some very big differences,” he clarifies. “When you’re writing a single for something, you’re just looking to write about what you’re feeling in the moment. When you’re working on a musical, there’s alwaysa bigger picture and the story is always the driving force. I would say, in pop music, you can live in the moment and not be worried about what you’re singing about in terms of it not working with another piece.”
He proceeded, “What really attracted me to it lately is that there’s such a human experience in live theater. There’s no hiding. There’s no AI up there. There’s no dirty tricks. It’s people up there giving you everything in that moment. So that’s what’s really been fun about.”
So much, Chasez has actually created 2 plays — a coming-of-age-story and also one that’s a “bit more serious” and also “beautiful” consider humankind. “It’s kind of like the last thing that I haven’t really dabbled in,” he states of cinema. “I started in television, then I moved into music and I made a couple of films. Now it feels like this is the last untapped thing. It’s nice to experience all sides of it.”
Lastly, the vocalist provided his main action to fellow *NSYNC participant Chris Kirkpatrick’s insurance claim that he’s the least active in the child band’s team conversation. “I don’t have an official response, because it’s true!” Chasez states. “They go off on tangents, man. It happens in waves, like, the chat will be quiet for a couple of weeks and then somebody chimes in with something and then everyone’s riffing on that. I get my piece in there, but they get they get chatty.”
Watch the brand-new Meow Mix business here.
