J.J. Cheng Named President of Latin-Focused Digital Service TuStreams

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J. J. Cheng

J.J. Cheng has been named the new president of all-Latin digital distribution company TuStreams, Billboard can exclusively announce. Cheng’s appointment to the Los Angeles-based position, which oversees global business strategies, was announced by TuStreams founder and CEO Tony Larios and is effective immediately.

Calling her a passionate and “impactful global Latin music leader,” Larios said in his announcement that Cheng’s “cool demeanor and mastery of digital monetization, new strategic technology models to increase royalty profits, and data analytics in publishing and sound recordings are unmatched as a top authority in the space of public performance.”

In her new role, Cheng, an award-winning music executive with a more than 20-year trajectory, and who was the former head at SESAC Latina and a Billboard Latin Power Player, will oversee digital music distribution, publishing, and help build several new platforms including tickets and live events.

“TuStreams has much to offer the world and I’m thrilled to be a part of a global team effort,” Cheng said. “Tony Larios’ vision for Latin music is diverse, inclusive, and innovative. Stay tuned because so much more is on the way.”

Founded in 2019, TuStreams is a West Coast-based digital distribution company dedicated to Latino artists and songwriters exclusively with a global reach, serving in the U.S., Latin America, including Mexico, Colombia, Argentina, and Spain. Rooted in Regional Mexican music but expanding to other Latin genres such as urban and pop, TuStreams’ roster includes Grupo Firme, Don Omar, Luis Angel “El Flaco” and Pancho Barraza, to name a few.


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