EA’s Patrick Söderlund admits that the controversy surrounding Star Wars: Battlefront 2 has had an impact on the corporate and its picture.
In a current executive reshuffling at EA, Patrick Söderlund, who beforehand headed up EA’s worldwide studios, was named chief design officer.
With current controversy over the usage of microtransactions and loot containers in Star Wars: Battlefront 2, Söderlund is aware of EA made errors, and it’s the administration’s duty to appropriate them.
“I’d be lying to you if I said that what’s happened with Battlefront and what’s happened with everything surrounding loot boxes and these things haven’t had an effect on EA as a company and an effect on us as management,” he advised The Verge.
The firm’s administration is, consequently, wanting to not repeat these errors, and this begins with what monetisation practises it approves for its upcoming video games.
“We have taken significant steps as a company to review and understand the mechanics around monetisation, loot boxes, and other things in our games before they go to market,” he mentioned.
“For games that come next, for Battlefield or for Anthem, [players have] made it very clear that we can’t afford to make similar mistakes. And we won’t.”
Söderlund guarantees to alter what gamers don’t like, however he’s additionally conscious of EA’s picture amongst gamers as we speak. “It’s clear to us that players see the company differently than we do,” he mentioned.
“And in that situation, as a member of the executive team, as the guy who runs all of the studios, I have to take that seriously.”
It’s very clear that inclusion of pay-to-win mechanics in Star Wars: Battlefront 2 backfired in a method nobody may have anticipated.
These issues all the time anger gamers and pundits, however the mainstream consideration they acquired this time, whether or not within the type of world governments looking into whether loot boxes constitute gambling, or lawmakers within the US itself getting down to to stop video games with loot containers from being sold to anyone under 21 has been surprising.
Battlefront 2 re-added microtransactions in a patch launched earlier than the weekend. It’s solely restricted to beauty objects, and DICE eliminated the randomised loot field components, which means you’ll solely be paying for what you need.
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