Florence Welch of Florence + The Machine participates in the 2022 Billboard Music Awards at MGM Grand Garden Arena on May 15, 2022 in Las Vegas, Nevada. Matt Winkelmeyer/ GI for MRC
While Florence + the Machine‘s Florence Welch was previously not exactly a fan of using TikTok to promote her music, she’ s given that occurred, she exposes in a meeting with The New Yorker.
She described to the publication that as she was preparing to launch Dance Fever previously this year, her tag maintained asking her what she was mosting likely to do on the video-sharing application to assist advertise the cd, keeping in mind that going viral can possibly assist increase streaming numbers. Her action to her tag, according to Welch?
“Oh, I actively don’t want to go viral. Anytime anything of mine has gone remotely viral, it’s filled me
with dread. Any kind of attention that is not directly related to the work or an album, I don’t want it,”
she remembered. “My fans, the people who follow me, are not going to believe that I just suddenly decided to do TikTok.”
After her tag asked her to involve much more with the system, Welch posted a video of
herself doing a fragment of her tune “My Love” inMarch She captioned the a cappella clip, “The label are begging me for ‘lo fi tik toks’ so here you go. pls send help.” The clip consequently did experience some viral success– equally as her tag desired. (Dance Fever consequently came to a head atNo 7 on the Billboard 200 after its May launch.)
Reading the discuss the article transformed her mind regarding the system, the Grammy- chosen musician informed The New Yorker “I found [the TikTok community] to be anarchic and hilarious and weird in a way that I really enjoyed,” she shared.
“I feel like it’s a platform on which you can be stranger,” she included. “Like, if I just want to drink fake blood in a graveyard, TikTok is an environment that would embrace that.”
Source: billboard.com
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