The Beastie Boys’ Sabotage is performed out in video video games advertising and marketing. Let’s strive one thing new.
Destiny 2’s live-action trailer released overnight and, I don’t know – it’s not as embarrassing as these items normally are, I assume.
It was directed by Jordan Vogt-Roberts (Kong: Skull Island and the upcoming Metal Gear Solid movie) and it’s acquired some really cool regional variations and Cabal physiology tidbits. So that’s good.
But the musical half is Sabotage, which is only a bit overused in geek advertising and marketing by now. It does marry fairly nicely with the motion, permitting for many sudden, emphatic gestures and bullet-time scenes, however that’s nothing we haven’t seen earlier than, proper?
What Destiny 2 actually wants is one thing contemporary and completely different – and right here’s YouTuber Music Sharer with an instance of a route Activision’s advertising and marketing group might have chosen, in the event that they have been daring sufficient to embrace a vivid new future.
It works so nicely. It first completely. This straightforward listening FM station favorite has by no means been so intriguing.
Destiny 2 comes out on consoles next week and everyone knows it’s going to shift buttloads of copies irrespective of how Activision markets it. We don’t need all this Pop-Tarts and energy drinks nonsense; that’s about promoting snacks, not video games, such is the cultural power of video video games today.
It feels inevitable. Bungie workers might actually throw up in a bucket, movie it decomposing and slap a pre-order hyperlink on the finish – and Destiny 2 would in all probability nonetheless be a blockbuster.
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