Sony Music Entertainment has promoted each Monica Cornia and Melissa Thomas to SVPs of worldwide advertising at two of the label’s subsidiaries, it introduced Monday (Sept. 17). Specifically, Cornia has been appointed to SVP for RCA Records and Arista Records and Thomas has been named SVP for Columbia Records and Epic Records.
Cornia and Thomas will work in New York to concentrate on Sony Music’s U.S. labels internationally. In the SVP roles, they are going to be liable for creating and executing worldwide advertising campaigns the artists which are signed within the United States. Additionally, they may lead the New York and London-based worldwide advertising groups with a concentrate on worldwide digital advertising, promotion and gross sales.
“I am very grateful to Sony Music for this incredible opportunity. I have been so fortunate to be inspired by the leadership team at RCA daily, and I look forward to continuing to work alongside them.” stated Cornia. “I am also tremendously excited to expand my role to partner with Arista, and for the chance to lead the next chapter of this extraordinary team together with Melissa as we continue to develop global artists and create world class campaigns.”
Added Thomas: “I am thrilled to be working with Monica to lead the tremendous team we have in place as we continue to elevate our artist campaigns and push boundaries to break artists around the world.”
As a VP, Cornia beforehand headed international campaigns which incorporates Justin Timberlake, Alicia Keys, and Zayn and others. Thomas managed the worldwide group that has found acts together with DJ Khaled, Future, French Montana and Travis Scott and extra as VP, worldwide for Epic Records,
Arista Records president and CEO David Massey introduced on Thursday (Sept. 20) that Brian Vinikoor, Dieuwertie (“Dee”) Heuvelings and Ethan Geltzer will assume the roles of VP of promoting, senior director of A&R and advertising, and senior director of digital advertising and branding, respectively. All three shall be based mostly in New York and can report back to Massey.
In his new position, Vinikoor shall be liable for driving Arista’s total advertising technique. Heuvelings shall be liable for each figuring out new artists throughout all genres and constructing digital-focused advertising methods for your entire Arista roster. Geltzer will deal with the creation and execution of digital advertising methods to construct consciousness round Arista artists and releases.
“I am delighted to welcome Brian, Dee and Ethan to the team,” stated Massey. “We are building Arista as a new model major label, and they each are forward-thinking industry professionals with experience outside of the recorded music business who bring a tremendous amount of creativity and expertise to the company.”
Atlas Music Publishing introduced the hiring of Mike Locke for VP of artistic synchronization and advertising on Thursday (Sept. 20). In the Los Angeles-based place, Locke will oversee synch exercise and assist with the corporate’s enterprise growth.
“When we decided we needed a senior-level person at the wheel, we met with many, many candidates, but it was clear to us that Mike had both the experience, and the ‘never quit’ attitude that is vital for this role,” stated Atlas founder and CEO Richard Stumpf. “Under Mike’s leadership the team will inevitably add to the already strong results we’ve had.”
Added Locke: “I’m thrilled to join the Atlas team and look forward to further developing their catalog. They’ve done an impressive job in a short period of time working with both iconic song catalogs and developing new talent. I look forward to getting creative with ways to partner within the industry, build out the sync department and contribute to the overall company growth.”
Locke joins Atlas Music Publishing after beforehand heading the sync licensing division at INgrooves.
Cornerstone / The FADER introduced a slew of recent hires on Tuesday (Sept. 18), together with Felipe Ferreira as artistic director, Anicée Gaddis as a senior author, Shauna Alexander as director, East Coast model partnerships, Brittany Oldham as director, West Coast model partnerships, and Warren Seuradge as senior built-in strategist.
“The thing that sets The FADER / Cornerstone apart from the rest of the media and agency is space, is the team we have built and the talent we continue to attract here,” stated Jon Cohen, co-CEO of Cornerstone and co-founder of The FADER. “Our employees lives, eat and breathes tradition. They mix that super ardour with deep expertise and a real understanding of what manufacturers must authentically embrace tradition of their advertising.”
The newly recruited expertise comes from businesses and cultural media corporations together with 72andSunny, VICE, Sid Lee, Washington Post, Moogfest and RCA. The additions to the employees proceed to develop the artistic division that unites company and media sides of The FADER and Cornerstone.
“Brands are experiencing how essential it’s to have a real connection to tradition and should be on the forefront of it,” stated Rob Stone, founder and co-CEO of Cornerstone and co-founder of The FADER. “This all plays into the strength of our unique model of a super credible media platform in FADER and our cutting-edge creative thinking at Cornerstone.”
SoundExchange introduced on Wednesday (Sept. 19) that Richard Conlon has been promoted to chief company growth officer. Conlon leaves his earlier position as SoundExchange’s chief exterior affairs officer.
In his new position, Conlon shall be liable for overseeing enterprise growth methods and main the corporate’s enlargement efforts to increase its line of companies for labels, artists, music publishers licensees. Under Conlon, the event group will proceed constructing upon their core capabilities, enterprise course of and technical property and also will coordinate companies for SXWorks and CMRRA.
SoundExchange president and CEO Michael Huppe stated, “Richard’s management within the music business makes him the perfect particular person to assist drive our technique to develop SoundExchange right into a diversified portfolio of corporations and companies for your entire business.”
Added Conlon: “SoundExchange helps re-order the enterprise of music by creating options that facilitate royalty distributions to music creators, setting requirements and repair ranges that the business can depend upon. SoundExchange is dedicated to innovation and development delivered on the pace of digital.”
