Obviously, these impressive figures raise the question of Netflix, which has announced that it has crossed the threshold of 203.7 million subscribers, but in 10 years of existence. However, we must keep it and put things in context, since at the time when Netflix was launched, SVOD platforms were not so numerous around the world, high speed Internet was not yet installed. and above all, the health crisis linked to the COVD-19 pandemic has also accelerated this new mode of consumption. Likewise, we can take into account the arrival of Disney + in India and other European countries in recent weeks, which have allowed the platform to leap up significantly. Still, to return to the comparison with Netflix, the latter took 7 years to reach 100 million worldwide subscribers.
All this puts pressure on other already existing platforms, such as Amazon Prime Video, AppleTV + or even HBO Max, which must also be rolled out worldwide, and in particular in Europe, in the coming months. This is all the more worrying for them, since the Walt Disney Company bought Fox and its entire catalog in 2019. A strengthening of the catalog which will be reflected in a few days (February 23, 2021 more precisely) with the arrival of the “STARS” section on Disney + where we will find films reserved for an adult audience, that is say less familiar, like the Alien, Kingman or Die Hard saga. As such, we remind that Disney + will see its subscription increase, and go from € 6.99 to € 8.99, but without affecting the number of profiles and screens made available. Suddenly, faced with such exponential growth, Disney has revised its objectives upwards, and now expects 230 to 260 million subscribers by 2024. Impressive.
