As agreed, Bend Studio unveiled its brand new logo which we will have to get used to. “We wanted to develop a new graphic identity that was avant-garde, abstract and minimalist., Explain Shay Casey, Associate Art Director (Branding and UI). We had in mind the idea of a simple geometric pattern evoking constant movement and a certain creativity. The kind of logo gamers could easily recognize on the street, without seeing the name of the studio. And which has become synonymous with video games over time, as a famous comma has become for sportswear.“
Before adding:With all of this in mind, we chose a design that is resolutely forward-looking, illustrating Bend Studio’s commitment to technical innovation. The letters have been worked to run parallel to the leading edge of the outer triangle while maintaining a non-italic typeface. The waterfall in the center of the logo abstractly evokes the many mountain peaks that punctuate our life in Oregon and define our landscapes. We can also note the slight cut in the I, evoking the chimney of a sawmill and testifying to the logging past of Bend, before the city became a popular destination for the many outdoor activities it offers.“
If Bend Studio has long been known to be in charge of the Siphon Filter series, we should not forget that its teams have also had the opportunity to work on other licenses such as Uncharted (Uncharted: Golden Abyss on PS Vita ) and Resistance (Resistance: Retribution on PSP). But it was above all Days Gone (his first original franchise since Siphon Filter) that allowed him to make a name for himself on PS4. Considered unfairly underrated by many players, there could have been a sequel if Sony Interactive Entertainment had not vetoed it.
We don’t know if Days Gone 2 will see the light of day on PS5, but for the moment, Bend Studio is at work on a completely different project. “Today, we are happy to share with you just a little news about our current project.says the studio. We’re currently working on a new license that incorporates multiplayer and builds on the open world systems of Days Gone, but brings you a whole new world that we’re positively excited to build for you. We can’t wait to reveal more to you when the time comes.“All but a coincidence, since according to Jeff Ross (the director of Days Gone), a cooperation mode had been considered for Days Gone 2. A way, therefore, not to throw away the work undertaken since Days Gone.
