“As long as they’re playing a Call of Duty game, we’re happy”: Activision boss on Black Ops longevity and Infinite Warfare’s splat

Call of Duty gamers are sticking to previous favourites fairly than dashing to embrace the most recent sport. Activision doesn’t thoughts, although.

“As long as they’re playing a Call of Duty game, we’re happy”: Activision boss on Black Ops longevity and Infinite Warfare’s splat

While you actually couldn’t say Call of Duty Infinite Warfare offered badly, it’s positively much less fashionable than different latest sequence entries. This has resulted in some amusing conditions like 2012’s Call of Duty Black Ops 2 outselling Infinite Warfare in the US in April, after it went backwards compatible on Xbox One.

Speaking to GamesIndustry, Activision CEO Eric Hirshberg mentioned dealing with competitors from its brethren is without doubt one of the “unique benefits and challenges” engendered by the Call of Duty phenomenon.

“Call of Duty is unique, not only in gaming but in culture, in that it has had an annual release and has been at the top of the charts for so many years in a row. It’s probably unprecedented,” he mentioned.

“As a result, some unique benefits and challenges have emerged. One of them is that we now have multiple game universes active at one time. Our policy has been that as long as they’re playing a Call of Duty game, we’re happy.”

That, in truth, is why we lately noticed Activision launch new content material for Call of Duty Black Ops three, 18 months after its launch. It’s “doing really well”, Hirshberg added, regardless of our evaluation that Call of Duty Black Ops 3 Zombies Chronicles may not be worth the price tag.

“Call of Duty is less of a persistent platform as it is a persistent ethos. It is a game that makes you feel a certain way, and has certain expectations around core mechanics, tone and manner. I feel there are multiple presentations of that, and we have shown the ability to keep people engaged, sometimes for many years past the initial launch,” Hirshberg added.

So there you go: Activision isn’t embarrassed by Infinite Warfare’s much less enthusiastic reception. As of the May NPD, Call of Duty: Infinite Warfare was the best-selling game of the past 12 months – however the tenth of the yr to this point, which signifies a a lot weaker gross sales tail than we’re used to, as Call of Duty video games typically cling across the month-to-month charts for literal years.

Elsewhere within the interview Hirshberg repeated his description of Call of Duty Infinite Warfare as the wrong game at the wrong time – versus this yr’s Call of Duty WW2, which is trying fairly sizzling up to now and not repeating Infinite Warfare’s trailer disasters, for instance. (He additionally had a chat about Destiny 2 and content droughts, in the event you’re .)

Call of Duty WW2 releases in November for PC, PS4 and Xbox One, in case you’d someway forgotten the most important franchise within the enterprise’s common annual launch window.

 
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