“Yandex” launches its own clothing brand Muted — offering everyday essentials
“Yandex Fabrika,” the production division of “Yandex,” has introduced the clothing brand Muted. The first collection for the fall-winter 2024/2025 season includes t-shirts, shirts, hoodies, sweaters, pants, jackets, and other items.
The collection is positioned in the mid-range price segment and below: for example, the cost of t-shirts and long sleeves starts at 1,299 rubles, while sweaters start at 3,999 rubles.
Great attention is paid to materials — there are clothes made from special types of cotton that repel water, as well as those with a peach effect, providing a velvety surface. The collection also includes long sleeves made from modal, a fabric sourced from eucalyptus wood.
The Muted line includes clothing with loose cuts, and many items are unisex, suitable for both men and women. The collection is available in a wide range of sizes: from XXS to 5XL. Colors are chosen to easily mix and match with each other.
The new items are already available for purchase on “Yandex Market,” and in the future, the brand will appear on other platforms.
