Russian e-commerce titan Wildberries is currently developing a proprietary streaming platform, according to reports from RBC.
The press office of RVB—the unified entity formed by Wildberries and outdoor advertising operator Russ—has declined to comment on the project. The platform is slated for a 2026 premiere, with content curation led by Artur Dzhanibekyan, head of Original Productions and a former executive at Okko.
Before moving forward with its own independent service, Wildberries had reportedly explored the potential acquisition of the streaming service Ivi.
Photo: Sergey Savostyanov / TASS
