EA is reportedly poised to be acquired for $55 billion — if the transaction closes — and sources say the new investors plan to use AI to reduce costs and lift profitability. That prospect hasn’t sat well with everyone, including actor Elias Toufexis (known for Adam Jensen in Deus Ex and Sam Coe in Starfield), who, despite having done “a lot” of work with EA, voiced his anger plainly.
The buyout would leave EA carrying about $20 billion in debt to help finance the purchase — a sizeable burden that has prompted employee anxieties about layoffs. A former BioWare veteran warned that cuts are “likely” and predicted a possible “dramatic reduction in people” as cost-saving measures are implemented.
According to the Financial Times, sources close to the deal say the investors expect to deploy AI-driven efficiencies to lower operating costs, service the new debt, and improve margins.
Responding to those reports, Toufexis — who voices Adam Jensen in Deus Ex: Human Revolution and Mankind Divided and Sam Coe in Starfield — first sounded cautious on X, writing, “I work for EA a lot so I should be careful here,” before following up with a much sharper remark.
I work for EA a lot so I should be careful here fuck you https://t.co/zKNe0t05BzOctober 1, 2025
As one fan reply put it: “Very subtle.”
If the investor claims prove accurate, it’s unclear exactly how AI will be integrated across EA’s operations. It doesn’t necessarily mean we’ll suddenly see AI-authored EA titles, but the idea that creative workflows could be automated — or that people might be replaced by algorithms — remains worrying.
CEO Andrew Wilson has previously praised the technology, saying that “AI in its different forms has always been central to this creative journey,” and that “this remarkable technology is not merely a buzzword for us — it’s the very core of our business.”
Source: gamesradar.com
