Spotify has signaled an enormous change in its advertising and marketing group with the upcoming departure of Seth Farbman, the music streaming service’s chief advertising and marketing officer. Farbman notified Spotify earlier this week that he’ll be leaving on the finish of the month to pursue different alternatives, in keeping with an SEC submitting dated Thursday (Sept. 13). A substitute CMO has not been introduced, however Farbman will help within the transition till his departure, the corporate stated.
Farbman joined Spotify in April 2015 and has since performed a “pivotal position in establishing our model across the globe and constructing the outstanding staff that can carry us into the long run,” stated CEO Daniel Ek, who thanked Farbman for his “creativity, dedication and onerous work.” Prior roles embrace 4 years as international CMO at Gap and senior and government positions at Ogilvy & Mather, AT&T Wireless and PrimeCo. Earlier in his profession, the Syracuse grad lined “every thing from nationwide elections to native pie consuming contests” as a reporter for NBC News, in keeping with his Linkedin profile.
“I got here to Spotify to construct a world class advertising and marketing group and set up the Spotify model because the chief in music, tradition and innovation,” stated Farbman. “By all measures, we’ve achieved these targets, however we’ve additionally completed one thing most firms solely dream of doing — we’ve turned affinity for the Spotify expertise into love for the model. I’ve all the boldness within the inventive, succesful staff in place.”
Churn, Churn, Churn: Other latest senior departures at Spotify embrace advertising and marketing execs Dave Rocco and Angela Watts, in addition to international head of creator companies Troy Carter; head of music tradition, worldwide reveals and editorial George Ergatoudis; international head of artist and business partnerships Mark Williamson; international programming head of hip-hop Tuma Basa; and U.S. communications chief Graham James. Late final yr noticed the departure of Kevin Brown, head of U.Ok. and worldwide artist and label companies.
