A controversial marketing tactic for Minecraft’s subscription service has sparked a backlash within the gaming community.
Recently, the developers behind Minecraft launched a new promotional campaign for their premium Realms Plus subscription. However, the phrasing they chose proved to be quite divisive among the player base:
One is the loneliest number. Stop wandering through Realms all by yourself like some melancholy wandering trader. Bring your friends along! Realms Plus lets you host up to ten of your best buds at once so you can build villages, battle mobs, and accidentally set your house on fire together… wait, on second thought, let’s skip that last part.
Reddit user Cautious-Surround340 and numerous other community members criticized Mojang for the ad, arguing that it insensitive toward players who genuinely enjoy or rely on the game’s single-player experience:
Many people, including some of my own friends, play this game solo as a way to cope with depression and other mental health challenges. It would be great if Mojang removed this message, or at the very least, deleted that first line.
Source: iXBT.games