Epic and Balenciaga bring fashion (look it up) to Fortnite

a pug from Fortnite wearing a white hoodie in front of a Balenciaga storefront

Image: Epic Games

Fortnite is a getting a line of aesthetic items inspired by the Spanish luxury designer Balenciaga on Sept. 20, Epic Games announced Monday. The series, called the “Balenciaga Fit Set,” includes four new outfits in addition to a variety of other items like backpacks, pickaxes, wraps, a glider, and an emote. There will also be free Sprays, a Strange Times Featured Hub, and a live “Fortography” campaign.

The skins are inspired by “archival looks from luxury fashion house Balenciaga,” but some looks will come as products people can actually buy and wear themselves. For example, the real-life version of the white hoodie with the Fortnite logo will be available to purchase for a whopping $725. The real-life Fortnite X Balenciaga collection hits select Balenciaga stores worldwide and its website Monday (or Tuesday, depending on region).

Epic did not announce in-game pricing for the Balenciaga items. We’ve reached out to Epic for details and will update when the company responds. However, it’s likely the $725 price tag will dwarf the cost of the skins. You can check out all the work that went into Fortnite’s new looks by reading a blog post at the Unreal Engine website. Beyond that sweatshirt, you’ll be able to grab some more flashy outfits, which you can check out below.

The Strange Times Featured Hub creates a virtual store in line with real Balenciaga locations, except they’re set in a strange city. As you explore and try on new outfits, you’ll be able to take photos and join a live look book campaign that features players’ unique looks.

These days, collaborations between luxury designers and video game studios are becoming more common. Before this, Balenciaga held its runway show in a video game, after which it released a PlayStation 5 t-shirt that cost more than a PlayStation 5. The children’s platform Roblox hosted a virtual Gucci experience complete with its line of virtual items, too.

 

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