Cameo, the app and tech company that allows users to pay celebrities for personalized videos, has struck a charitable partnership with ACM Lifting Lives, the philanthropic arm of the Academy of Country Music. The resulting campaign, “Cameo Goes Country,” will benefit ACM Lifting Lives’ COVID-19 Response Fund and music therapy programs for both physical and mental health-related issues.
Going live today and running through June 30, “Cameo Goes Country” allows fans to book personalized messages and purchase virtual meet-and-greet tickets in support of the charitable campaign. Participating country artists, who will donate 100% of their proceeds to the cause, include Carrie Underwood, Chrissy Metz, Deana Carter, Jon Pardi, Lauren Alaina, Mickey Guyton, Trace Adkins and Tyler Hubbard, among many others.
The first-come, first-served limited-time offers can be accessed by visiting www.cameo.com/tags/acm-lifting-lives. Additional exclusive offers from new artists will be added over the course of the month.
Created in April 2020, ACM Lifting Lives’ COVID-19 Response Fund has distributed over $3.5 million to assist workers in the country music industry who have suffered financial hardship due to the pandemic.