Billboard head of state Mike Van, Billboard Korea CHIEF EXECUTIVE OFFICER & & author Yuna Kim and Kakao co-CEO Joseph Chang Courtesy of Kakao Entertainment
Kakao Entertainment is intending to increase the international growth of K-pop many thanks to a brand-new collaboration with Billboard and Billboard Korea.
The business revealed that it has actually authorized a collaboration contract with the American songs and amusement publication to improve the impact of K-pop globally. Joseph Chang, co-CEO of Kakao Entertainment, met Billboard President Mike Van and Billboard Korea CHIEF EXECUTIVE OFFICER & & Publisher Yuna Kim at Kakao Entertainment Seoul workplaces on Wednesday to have thorough conversations on exactly how to advertise teamwork in between all sides as international companions. This is the very first time Billboard and Billboard Korea have actually developed a main collaboration worrying K-pop.
“Kakao Entertainment is a key player that works with a rich pool of partners in the K-pop industry and has considerable expertise in content development, production and marketing,” Van and Kim stated in a joint declaration. “We expect the partnership between our two companies to introduce music fans to the multi-faceted appeal of K-pop.”
This collaboration unites Kakao Entertainment, Billboard and Billboard Korea to develop an extensive teamwork system for strengthening the existence and impact of K-pop all over the world. The freshly developed partnership is anticipated to open up a brand-new phase in international markets for K-pop, which has actually taken pleasure in remarkable appeal and reinforced its placement within the songs sector.
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Kakao Entertainment, Billboard and Billboard Korea will certainly interact to present the complete range of Korean songs and a range of relevant web content to globally followers and promote a far-ranging advertising and marketing and promos project to sustain the international tasks of K-pop musicians. They will certainly likewise introduce a brand-new service design about K-pop by weding Kakao Entertainment’s know-how in the preparation, manufacturing and advertising and marketing of songs copyright with Billboard‘s abundant information properties and international impact in the media industry. Billboard intends to utilize this transfer to make certain that Billboard Korea, which is arranged to be released in June, will certainly develop itself efficiently and to broaden its songs profile for much higher impact in the international songs sector.
“The Korean entertainment industry including K-pop has seen its influence grow in the global market,” stated Kakao co-CEOChang “The partnership with Billboard, a behemoth in the music scene, will allow K-entertainment to take a big step forward. Kakao Entertainment will strive to demonstrate the unique competitiveness of K-pop in global markets and continue to explore different avenues for the expansion of the industry and its balanced growth worldwide.”
The collaboration comes in advance of the launch of Billboard Korea‘s first print issue, which is perfectly timed to the K-pop genre reaching brand-new heights. South Korean acts accounted for five of the top 10 albums in the IFPI Global Album Chart for 2023, including the top spot for SEVENTEEN’ s FML, standing for the best-ever international graphes efficiency for the category. Indeed, an extraordinary 19 of the leading 20 titles on the tally were K-pop.
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