Andy Cohen is a man of many titles: the architect of the Real Housewives universe, host of Watch What Happens Live, a prolific author, and a veteran SiriusXM broadcaster. This February, the Emmy-winning producer adds a prestigious new accolade to his resume: Super Bowl commercial star.
Cohen is set to make his debut during Super Bowl LX on Feb. 8, appearing in a high-profile spot for Nerds. Joining the ranks of previous campaign stars like Shaboozey and Addison Rae, Cohen’s transition to the Big Game’s commercial break marks a significant milestone in his career. With last year’s game drawing a record-breaking 127.7 million viewers, the platform offers a level of cultural saturation that few other media events can match.
Ahead of the festivities, Cohen sat down to discuss the “organic” nature of his partnership with the iconic candy brand, the poignant recent memorial for Bob Weir, and his thoughts on the upcoming Super Bowl halftime show.
A Super Bowl ad is a massive career milestone. How did this collaboration with Nerds come together?
It was remarkably seamless. I’ve genuinely loved Nerds since I was a kid, so there was no need to manufacture enthusiasm. Most of my career moves have felt organic, and this was no exception. It’s a huge thrill for me, and honestly, my kids are probably the most excited because it means the house is currently well-stocked with candy.
Are you a “sugar-on-special-occasions” parent, or do you share the stash?
It’s a reward system. If they’re behaving and following the rules, they get the treats. If not, the Nerds stay in the pantry.
Is this a standalone commercial, or are we looking at a multi-part campaign?
We’ve released some teasers to build momentum, but the main event will air during the official broadcast.
Any chance of a Bravo Easter egg? Given it’s a candy commercial, maybe an appearance by Kandi Burruss?
That would have been clever! But no, I’m the primary crossover here. However, I like to think the Bravo energy fits the brand—everyone on our network is just as “juicy” and “sweet” as a gummy cluster.
Bad Bunny is taking the stage for the Apple Music Halftime Show. Are you excited about his performance?
Absolutely. The Halftime Show is the ultimate platform for any artist. Even if you aren’t a die-hard fan going in, the scale of the production usually converts you by the end. I can’t wait to see the spectacle he puts on.
Do you have a personal favorite from Halftime Shows past?
Diana Ross in 1996 stands out—the theatricality of her leaving the field in a helicopter while singing “I Will Survive” was legendary, especially for the ’90s. I also loved Madonna’s set, Lady Gaga’s athleticism, and the emotional resonance of U2 after 9/11. And, of course, Beyoncé is in a league of her own.
As a dedicated Deadhead, how did you process the passing of Bob Weir? Was there a specific song you turned to?
I’ve been tuned into the Grateful Dead channel on SiriusXM almost exclusively. I recently attended the memorial in San Francisco, and it was an incredibly moving experience. Seeing the community—people I’ve spent the last decade touring with for Dead & Company—all gathered in black suits was powerful. It was a fitting tribute to a beautiful soul. John Mayer gave a stunning speech that really captured the moment.
Have you managed to pass the Grateful Dead legacy down to your children yet?
It’s definitely sinking in. It’s a cool feeling to be hanging out and hear my son, Ben, start humming “Ramble on Rose.” My influence is definitely permeating the household—between the Dead and the Nerds, they’re being raised right.
Is there any upcoming music you’re particularly hyped for in 2025?
I’m hearing rumors about Confessions 2 from Madonna, and I am fully invested in that. The original Confessions on a Dance Floor is a masterpiece. You can never count Madonna out, especially when she’s working with someone like Stuart Price. They have a specific chemistry that brings out her best work.
You host the reunion specials for The Traitors. When you’re watching the season unfold, are you actively building your “grilling” strategy?
I watch it both as a fan and a producer. I pay attention to the online discourse to see what the audience is buzzing about. I take a lot of pride in the Bravo alumni because they truly understand how to make compelling television. They are stars for a reason. Watching people who don’t know the Housewives world react to someone like Lisa Rinna or Candiace Dillard Bassett is one of my favorite things.
Given your background producing competitive reality like Top Chef, would you ever step into the castle as a contestant on The Traitors?
I’d be the first one eliminated. I’m a total mark. Because I’ve produced these shows, I know how the “sauce is made,” which makes me an immediate threat. Plus, I think the Housewives would jump at the chance to vote me out of a game. It would be a wasted slot!
