VH1 within the U.Okay. will subsequent month relaunch as a vacation spot for unscripted exhibits, which have been a key focus for the community’s U.S. model.
Viacom’s Viacom International Media Networks unit unveiled the repositioning of the music community as a life-style and common leisure channel on Tuesday. The change will take impact on Oct. 2.
The refresh will include the U.Okay. debut of a raft of U.S. actuality TV favorites, together with Love & Hip Hop Miami. The launch lineup can even embrace Black Ink Crew, Love & Hip Hop New York and the total again catalog of the Emmy Award-winning RuPaul’s Drag Race and RuPaul’s Drag Race All Stars.
“VH1 is a strong model stateside, with the channel delivering 12 consecutive quarters of development in share and a string of Emmy wins,” mentioned Kelly Bradshaw, vp and model lead, MTV U.Okay. “We stay up for constructing the model within the U.Okay. and delivering a spread of noisy, daring and enjoyable content material that our U.Okay. viewers is bound to like.”
VH1 U.Okay. might be managed and programmed by the MTV U.Okay. model group.
This article was initially printed by The Hollywood Reporter.
