As Super Bowl LX approaches, the entertainment industry is gearing up for its traditional onslaught of high-profile cinematic previews. However, recent whispers suggest that Marvel’s two most significant 2026 projects—Avengers: Doomsday and Spider-Man: Brand New Day—might be conspicuously absent from the Big Game’s commercial lineup.
According to industry insights from Deadline, the spotlight is expected to shine on the next installment of the Scream franchise featuring Neve Campbell and the highly anticipated Michael Jackson biopic, Michael. While Disney usually maintains a formidable presence during the broadcast—with many betting on a fresh look at Lucasfilm’s The Mandalorian & Grogu—Marvel Studios appears to be opting out of the festivities this year.
The timing is somewhat surprising given the 2026 release schedule, with the next Spider-Man chapter arriving on July 31 and Doomsday following on December 17. While fans have already been treated to a glimpse of Peter Parker’s new threads and some intriguing production footage, the marketing engine has yet to fully ignite. With only five months until its debut, the Super Bowl would have been an ideal launchpad for a full-length trailer. Meanwhile, the promotion for Doomsday has taken a “slow-burn” approach, utilizing brief teasers attached to theatrical screenings of Avatar: Fire and Ash.
The previews seen so far have been packed with revelations: Steve Rogers returning in an unexpected paternal role, a grief-stricken Thor Odinson, and the long-awaited MCU arrival of the X-Men. Leaked footage even showcased James Marsden’s Cyclops donning a comic-accurate Jim Lee-style suit. Additionally, fans have caught glimpses of the Fantastic Four crossing paths with the Wakandans, supported by a continuous livestream countdown. Yet, despite this existing momentum, a televised Super Bowl spot seems unlikely.
This potential omission feels like a missed opportunity, especially considering how the Avengers: Endgame Super Bowl spot became an instant cultural touchstone. That brief teaser famously featured a somber Steve Rogers uttering the line “but not us,” which inadvertently sparked a wave of “bananas” memes. Whatever Marvel eventually decides to unveil for Doomsday, the hope among the fanbase is for a trailer that prioritizes narrative weight and character development over mere spectacle and cameos.
Source: Polygon
