Australian pop artist Wafia is profiting from golden hour within the video for her late summer season tune “I’m Good,” debuting at the moment (Sept. 18) on Billboard.
The video, directed by James Robinson, finds the singer in lock-step with the tune’s rambunctious beat as she ambles round a Los Angeles neighborhood and takes a while to speak with some particular friends, together with “I’m Good” co-writer Wrabel and Zoe Lawrence, who shot the one artwork. The visible takes a cue from the tune’s uplifting affirmations and unbreakable optimism with an organically vibrant and alluring aesthetic.
“Because filming any kind of music video isn’t hard enough, we set out to shoot this video as one continuous shot at sunset,” Wafia tells Billboard. “I’m so glad we went for it, though; it felt so natural, and seeing it back, I can’t imagine having done it any other way.”
Robinson additionally shares his tackle “I’m Good,” explaining, “The video for me was all about reinterpreting Wafia’s song into a magical realism context: seeing poetry in the everyday.”
“The energy of Wafia’s tune is that you just’re in a position to flip such an peculiar second — a stroll house — into one thing way more highly effective and re-affirming; so the video turned about seeing her construct from this state naturalism to a state of pure ecstasy that the tune encourages,” he continues. “The video is about bringing pop again down from its inaccessible heights and seeing your self be liberated even within the easiest, on a regular basis moments.”
With a no-frills method that places Wafia’s assured charisma in plain view, “I’m Good” invokes a optimistic motion that’s unimaginable to withstand.
Check out the video for “I’m Good” under.
