According to at the very least one analytics agency, VR didn’t make fairly the splash some have been hoping for.
SuperData, the analysis agency that always gives perception into the world of sport and gross sales, has revised its expectations for some VR headsets, saying the platform has been “the biggest loser” in gross sales to this point, notably popping out of the Black Friday buying season.
The agency informed Games Industry that gross sales have been down attributable to “relatively fragmented title line-up and modest marketing effort.” As such, the agency tremendously downgraded 2016 expectations for PlayStation VR specifically, from 2.6 million all the way down to lower than 750Ok.
Google Daydream noticed a drop from 450Ok to 261Ok, however HTC Vive, Oculus Rift, and Gear VR estimates remained unchanged at 450Ok, 355Ok, and a pair of.three million, respectively.
Part of this sharp change in PSVR estimates has been attributed to “supply inconsistencies and lack of marketing”, even when the headsets had the perfect alternative to learn from vacation gross sales.
“They did not offer any first-party deals this weekend, restock bundles or market the device, pushing instead for the PS4 Pro,” mentioned Stephanie Llamas, director of analysis and perception at SuperData. “They have also pointed out that VR looks even better on a Pro than a standard or slim PS4, so the message to most gamers is: get the Pro now, then the PSVR later. As a result, we won’t see them break 1M shipments until well into the new year.”
This restricted provide strategy may point out Sony is “being cautious before fully investing in the tech”, which may be taken to imply extra models will solely be produced to help the discharge worthy content material. “They can afford to take it slow since they have no competition for now, so their supply and sales will rise steadily into 2017 as opposed to riding the seasonal wave,” added Llamas.
The remainder of the report covers doable fragmentation points the Oculus Touch controllers may introduce among the many headset’s person base, in addition to different non-VR information on Nintendo and digital sport gross sales. You can learn it on the hyperlink above.
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