Ubisoft plans to take a Rainbow Six Siege strategy when releasing DLC for its video games going ahead.
Speaking with GI.biz, VP of stay operations Anne Blondel-Jouin stated the corporate has discovered fairly a bit from the way it each releases DLC for the shooter and the way it monetizes it.
With R6S, gamers solely have to pay for content material which customizes their characters or purchase information one. Maps are free.
“Monetization is something we have to be very careful about, and my team is in charge of that and making sure we find a right balance,” stated Blondel-Jouin. “If it’s not including one thing on-top of the particular expertise of the sport, then it’s no good. Because you’ll be asking for extra money for the unsuitable causes.
“Also, if the content material is obligatory for the players, it’s no good as effectively. It wouldn’t work. It is a method to ship extra enjoyable to players, however they’ve a option to go for that further enjoyable or not.”
Blondel-Jouin stated if gamers need the complete sport expertise, it gained’t be locked behind DLC. They have already got the sport, and DLC ought to be one thing which gamers should buy or not purchase with out consequence.
“No more DLC that you have to buy if you want to have the full experience. You have the game, and if you want to expand it – depending on how you want to experience the game – you’re free to buy it, or not,” she stated. “The manner we monetize Rainbow Six is that persons are pleased concerning the new characters, they usually can customise them with weapons and charms, however even when they don’t do it, they’ll have the very same expertise of the opposite players.
She went on to say the customizable DLC is simply an “further piece of income,” and it’s extra truthful for gamers and makes them pleased. This in flip is a ‘win-win state of affairs” for each the corporate and the buyer.
“This new way of doing things, is because it is Ubisoft’s responsibility to deliver gamers with the best quality possible,” Blondel-Jouin continued. “If you do a nasty toy, it will stay in the store no matter what the brand is.”
The newest replace for Rainbow Six Siege, Operation Red Crow, is now accessible on PC, PlayStation four and Xbox One. The two new Operators might be launched for all gamers on November 24.
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